by Aimee Cartwright
The digital footprint of a public figure typically spans many years, leaving plenty of time for adverse posts to accumulate and ultimately damage your brand.
Safeguard your brand by implementing our Exposed Person Checks; Social Media Checks designed to uncover risks in the online behaviours of TV contributors, influencers, celebrities, and other public figures.
The Impact of Social Media on Brand Reputation
For many consumers, social media is their first point of contact with a brand. It’s a chance for brands to make a strong first impression, showcasing their mission, values, and ethos.
Let’s say a consumer has discovered your brand through their favourite TikTok influencer, who they deem trustworthy, admirable, and fun. If the influencer promotes your brand in the right way, it could result in thousands of TikTok users applying these same values (trustworthy, admirable and fun) to your organisation.
When we consider the opposite situation, it’s easy to see how quickly social media can destroy brand reputations. Influencers and celebrities who are unsuitable for your particular brand, have been involved in public scandals, or have criticised your company, may cause thousands of potential customers to dismiss, or even actively oppose, your brand.
How Social Media Checks Can Safeguard Your Brand
Checking Digital Footprints
We understand that your brand’s reputation relies on those linked to your brand (contributors, influencers, celebrities and other public figures) possessing a risk-free digital footprint. Considering the online history of public figures is typically vast, it’s crucial to be aware of adverse material that may still be lurking after all this time.
That’s why Exposed Person Checks cover an unlimited online history. Our Social Intelligence Officers meticulously research public profiles to ensure each contributor’s online behaviours align with the expectations of your brand.
Contextualising Social Media Data
Times change, and many public figures learn this the hard way. Resurfaced posts can quickly lead to influencers and celebrities being cancelled, and associated brands facing backlash.
Our Exposed Person Checks rely on contextualisation to ensure your contributors aren’t penalised unnecessarily. In addition to this, our online background checks for media companies firmly align with Protected Characteristics. We do not report on race, gender, sexuality etc unless it is relevant to the detected adverse content.
Screening for Extreme Views on Current News
Many of our flags are linked to current news, whether that’s international conflicts such as Israel and Palestine or Russia and Ukraine, UK politics, or changes to certain UK industries.
To ensure such content is dealt with accurately and fairly, we have expert researchers dedicated to each topic, including Global Conflicts Experts and Political Advocate Experts.
Given these topics can be incredibly nuanced, our experts apply their rigorous, ongoing training to each Social Media Check, distinguishing between contributors who are simply voicing their beliefs, and those who are engaging in dangerous online behaviours, such as reposting content from banned organisations or sharing images of extremist flags.
Conclusion
Our Exposed Person Checks help you to proactively manage adverse social media content, enabling you to safeguard your brand.
By checking digital footprints, contextualising data and screening for extreme views on current news, SP Index is dedicated to offering a premium service to the media industry.
Contact Us
Get in touch with us to learn more about our expert Social Media Checks:
Telephone: +44 333 210 1688
Email: info@sp-index.com
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